The Phenomenon of Bargaining Power on the Competitive Product Markets

The emergence of network retailers and corporate associative structures in some industries, which became the largest buyers or initiators market processes, began to form buyer’s power bargaining buyer that object a broader study confirmed its relevance. realization on part consumer does not always manifest itself system economic interactions as an action violates competition, but often is identified mechanism business strategies implementation marketing competitive practices. There are types markets situations essentially central link transaction, regulating prices, volumes, contract terms distribution benefits. purpose consider phenomenon power, since consequences manifestations long-term losses for both seller whole. To achieve this goal, it necessary solve several tasks: conduct theoretical analysis concept “bargaining power”, determine difference between identify factors affecting formation development power. This article focuses evolution thought field disclosure Foreign sources give understanding subject question factors, research schools evaluation indicators still remains open. Based available bibliographic content, presents comprehensive category power” various conditions interaction agents, established scientific directions study. systematized influencing negotiating vectors their impact reflect accumulated author’s opinion different views. reflects criteria characteristics manifestation market. Understanding essence under can be useful expanding cases antimonopoly proceedings, preventing anticompetitive actions, forming compliance risks.